Monday, November 19, 2012

In the Media for Sick Kids Hospital

Last week was the start of Sick Kid's 'Together We Will' ad campaign and I've seen the commercial on tv quite a few times now. I get excited every time I see it. I think it was very well done and I get a tear in my eye every time. Bronson and Jon are at the end of the commercial in the rocking chair so keep an eye out for them. Sick Kids is such a great hospital and it was great to be able to be apart of an amazing campaign. I've wrote about it a few times here and here

Local Newspaper
Last week there was an article in the Northumberland News about Bronson and our journey. You can read it HERE and also read an additional editorial that was published the following day about Bronson HERE
The Sick Kids Foundation website (notice the banner is of SB & Bronson!) has a brief write up about six of the children involved in the ad campaign and you can view their stories HERE. While you're on the website be sure to help fill up the theatre to help kids at Sick Kids go to a free movie in the new year. You could also win free movie passes!

Print Ads/Posters
The print ad that Sarah Beth and Bronson are apart of are also going up around Toronto. There were six different children in the print ads and there will be a different print ad running in the Toronto Star most Mondays until the end of December.  Print ads are also in Metro and TO Night.

The posters and mural will be in the Yonge/Dundas subway station and 10 Dundas West starting in early December. 

Christmas Mail Out
Thanks to Cindy for letting me know that the Sick Kids Christmas Mail Out has been published and is in mailboxes. Bronson's story is featured in the mail out with a picture of him and Jon on one side and another picture of him and Sarah Beth (his aunt who donated a part of her liver) on the other side. 

The commercial will be playing before every movie at the following Cineplex Odeon Theatres in Toronto from now until the end of the year: 

      Yonge and Dundas, Dundas Square
        Varsity Cinemas, 55 Bloor Street West
     Eglinton Town Centre, 22 Lebovic Ave., Scarborough
 Queensway, 1025 The Queensway
Silvercity Yonge/Eglinton, 2300 Yonge Street
 Scotiabank Theatre, 259 Richmond Street West
Sick Kids is an amazing hospital and without them we wouldn't have Bronson here with us today. Without funding and donations the hospital wouldn't be able to conduct research and help children like Bronson. 
This Christmas season think about making a donation to Sick Kids. 

If you see any of the ads of Bronson & Sarah Beth be sure to take a picture and email it to me! 
I would love to see where they are! :)


Cindy Babcock said...

I received a fundraising letter today from Sick Kids that has a picture of Bronson sitting on his dad's lap on the front and a picture of him standing up on the back of the letter with his story. No other children are mentioned in the letter, only Bronson! And a quote from you bolded on the back "I wouldn't have wanted our son at any other hospital." - Bronson's mom, Angela. It also states that Sick Kids does over 60% of all childrens liver transplants in Canada.

The Anthony Crew said...

Thanks Cindy for letting me know about the mail out. I knew it was coming out but I didn't know when. That's awesome that they put info about transplants too! I didn't know they were going to do that! :)

Catherine said...

I saw the commercial and watched it a couple of times. Beautifully done!